Nolij Overcomes Network Hurdles to Make Medical Systems Work Anywhere at Anytime

Nolij Overcomes Network Hurdles to Make Medical Systems Work Anywhere at Anytime

After completion of a successful project for the Department of Defense, the Nolij contracting officer remarked, “I cannot believe you solved this problem. This is huge!”  What problem did Nolij solve? Nolij had successfully ensured that data moved consistently across an array of gear, equipment and multidomain networks, such as mobile phones and satellites, in different warzone situations. This would allow the US military to provide reliable medical service across the continuum of care to soldiers as they move from the field, to Humvee, helicopter and onto command post hospitals in battlefield situations.

How did Nolij resolve the glitches in DOD’s communication networks? First, Nolij found that the military’s applications and systems were not being rigorously and thoroughly tested with the actual communication equipment used on the field during the development life cycle. For software to be reliable, it requires comprehensive testing in a “real-life” simulated operational testing environment that takes into consideration all possible scenarios and system constraints prior to deployment. This oversight during testing led to the health systems failing when deployed due to the operational environment never being introduced until it was released; thereby, causing a multitude of problems during software deployment such as tactical system failures.

Second, Nolij created a “real life” simulated operation testing environment by leveraging the Joint Network Emulator (JNE), a proprietary communications
simulation and network emulator jointly developed by DoD and EXata, that lets you evaluate on-the-move communication networks quickly and realistically. Our engineers worked with the armed services to emulate a soldier’s treatment in a warzone in different battlefield situations. Our team of system and test engineers then began to configure the JNE emulation package with all the environmental and system constraints we had discovered. After configuring JNE we then tied our emulation to our onsite network equipment, allowing us to test software in the intended deployed environment.

Third, we first ran our EXata environment on a mobile health application. The results were outstanding and the team was able to identify with precision where the software was failing or having integration issues. This knowledge demonstrated software behavior to our clients before it was shared with the development team. This allowed developers to begin mitigating problems while the testing was still occurring, which led to a faster feedback loop. For the first time in Military Health System history, software was being tested within the operational environmental situation and configuration as it exists in the field.

Since the successful deployment of this multidomain battlefield network simulation, Nolij has perfected their EXata expertise to deliver superior testing
environments to help clients resolve difficult technology challenges.

Leadership Thoughts

Social Media Handles Rock For Federal Consulting Businesses And Why You Should Think So Too

Social Media Handles Rock For Federal Consulting Businesses
Social Media Handles Rock For Federal Consulting

Social Media Handles Rock For Federal Consulting Businesses And Why You Should Think So Too

Covid struck, and Nolij transitioned to virtual work overnight. I thought, “How do we stay connected to our clients, prospective clients, teaming partners, and employees in a virtual environment?” Traditionally, in the federal consulting world, consulting businesses try to get in front of clients and teaming partners through scheduled in-person meetings or industry events and connect via emails for specific opportunities. I thought. “How do we show that Nolij is an authentic woman-ran consulting business, we value our partners, we are committed to delivering excellence to our clients, and are at the forefront of emerging technologies? How do we build trust, loyalty, and a strong brand as a health IT woman-owned consulting business?” Meeting in person has its charm and value, and while I look forward to doing it once more, I’m learning there are other avenues to build our brand and make connections.

Our answer was to dedicate more resources, energy, and time to branding Nolij on various social media handles. Nolij hired a marketing consulting company and a full-time social media consultant. Even though we have these professional resources, our employees also play a large role in the process. It is a time-consuming effort to get the marketing going, but with more experience and time, we hope this process becomes easier, and we build a solid following that values our posts.

Today we are active on LinkedIn, Twitter, Instagram, Facebook, and Glassdoor. It is a lot of fun communicating the great work that our employees do every day. It is a time to boast and brag, and genuinely enjoy our existing relationships and develop new ones.

For people curious about what we’ve learned along the way, we’ve highlighted a few lessons learned.

  • The power of a quick read is essential for increasing views and shares. Today’s busy business professional wants to cut to the heart of an article in a very short amount of time. We discovered that our 1–2-minute blogs and articles create more traffic than our longer 5-minute reads. For example, our one-minute read, “Employees are the Heart of Nolij”  received the most page views in the shortest period.
  • Videos drive traffic to make connections! We found that short videos with creative content incorporating a strategic message maximize the numbers of views, likes, comments, and shares. For example, our EHR video received over 1,000 views on LinkedIn within a few days.
  • Blog topics matter! Timely and relevant topics that address today’s unique challenges generated higher traffic patterns than general topics. We have discovered that relevant blogs increase traffic to our website creating new opportunities for connections. For example, my blog “Secrets to Success-for-Female-Founders had the highest average time spent on a page.
  • People love a laugh, mix it up a little too… don’t always be serious. Christmas Eve, I sent out a video of a lady downing red wine, and my caption was “I’m not ready for Christmas!”. A friend of mine sent it to me, and I thought it would be funny to post it during Covid times. Needless to say, my funny friend got me 1,000 impressions within a few days on LinkedIn.

I am hoping more CEO’s and businesses in federal consulting follow suit. Writing meaningful content that both educates and allows companies like Nolij to get to know them better. It is more important than ever during Covid times to use Social Media.